CLIENT
CLIENT
CLIENT
NIKE PEGASUS TRAIL 5 GORE-TEX
NIKE PEGASUS TRAIL 5 GORE-TEX
NIKE PEGASUS TRAIL 5 GORE-TEX
CATEGORY
CATEGORY
CATEGORY
PREMIUM PERFORMANCE FOOTWEAR
PREMIUM PERFORMANCE FOOTWEAR
PREMIUM PERFORMANCE FOOTWEAR
SERVICES
SERVICES
SERVICES
VISUAL ART DIRECTION
SOCIAL MEDIA CREATIVES
MOTION DESIGN
VIDEO PRODUCTION
GEN-AI VISUALS DIRECTION
VISUAL ART DIRECTION
SOCIAL MEDIA CREATIVES
MOTION DESIGN
VIDEO PRODUCTION
GEN-AI VISUALS DIRECTION
VISUAL ART DIRECTION
SOCIAL MEDIA CREATIVES
MOTION DESIGN
VIDEO PRODUCTION
GEN-AI VISUALS DIRECTION
OVERVIEW
OVERVIEW
Nike Pegasus Trail 5 GORE-TEX was rebranded as a premium all-weather outdoor performance shoe designed for training, exploration,
hiking, travel, and everyday adventure. This project focused on
creating a versatile visual identity that eflects durability, innovation,
and year-round performance.
Nike Pegasus Trail 5 GORE-TEX was rebranded as a
premium all-weather outdoor performance shoe
designed for training, exploration, hiking, travel,
and everyday adventure. This project focused on
creating a versatile visual identity that eflects
durability, innovation, and year- round performance.
Nike Pegasus Trail 5 GORE-TEX was rebranded as a premium all-weather outdoor performance
shoe designed for training, exploration, hiking, travel, and everyday adventure. This project
focused on creating a versatile visual identity that eflects durability, innovation, and year-
round performance.
CHALLENGE
CHALLENGE
Expand the perception of the Pegasus Trail 5 GORE-TEX beyond trail
running by positioning it as the ultimate outdoor footwear solution for
diverse terrains, weather conditions, and active lifestyles without
compromising its technical heritage.
Expand the perception of the Pegasus Trail 5
GORE-TEX beyond trail running by positioning it
as the ultimate outdoor footwear solution for
diverse terrains, weather conditions, and active
lifestyles without compromising its technical heritage.
Expand the perception of the Pegasus Trail 5 GORE-TEX beyond trail running by positioning it
as the ultimate outdoor footwear solution for diverse terrains, weather conditions, and active
lifestyles without compromising its technical heritage.
GOAL
GOAL
Develop a premium campaign and visual system that showcases the
shoe's versatility across outdoor activities, emphasizing waterproof
protection, all-terrain performance, and everyday adaptability for
modern adventurers.
Develop a premium campaign and visual system
that showcases the shoe's versatility across
outdoor activities, emphasizing waterproof
protection, all-terrain performance, and everyday
adaptability for modern adventurers.
Develop a premium campaign and visual system that showcases the shoe's versatility across
outdoor activities, emphasizing waterproof protection, all-terrain performance, and everyday
adaptability for modern adventurers.
RESULTS
RESULTS
Created a cohesive premium brand experience that elevated the
product's positioning from a niche trail runner to a versatile all -
weather outdoor performance shoe, delivering impactful visuals
across digital, social, and campaign touchpoints.
Created a cohesive premium brand experience
that elevated the product's positioning from a
niche trail runner to a versatile all - weather
outdoor performance shoe, delivering impactful
visuals across digital, social, and campaign touchpoints.
Created a cohesive premium brand experience that elevated the product's positioning from a
niche trail runner to a versatile all - weather outdoor performance shoe, delivering impactful
visuals across digital, social, and campaign touchpoints.
PRIMARY FONT
PRIMARY FONT
HELVETICA
NOW
HELVETICA
NOW
XBOLD
XBOLD
BOLD
BOLD
MEDIUM
MEDIUM
SAFETY ORANGE
#FF4400
DEEP BLACK
#000000
#F4F5E9
IVORY MIST
NEON VOLT
#CFFF00
This project explores the future of commercial brand design through an AI-first production pipeline.
Every campaign visual, product render, and cinematic video was conceptualized and created using
ChatGPT Pro, Midjourney, Higgsfield, Runway, Kling AI, Google Veo, Flux, Adobe Firefly, Nano Banana
Pro and Leonardo AI demonstrating how advanced AI tools can deliver premium advertising-quality
creative assets.
This project explores the future of commercial brand
design through an AI-first production pipeline.
Every campaign visual, product render, and cinematic
video was conceptualized and created using ChatGPT
Pro, Midjourney, Higgsfield, Runway, Kling AI,
Google Veo, Flux, Adobe Firefly, Nano Banana
Pro and Leonardo AI demonstrating how advanced
AI tools can deliver premium advertising-quality
creative assets.
This project explores the future of commercial brand design through an AI-first production pipeline.
Every campaign visual, product render, and cinematic video was conceptualized and created using
ChatGPT Pro, Midjourney, Higgsfield, Runway, Kling AI, Google Veo, Flux, Adobe Firefly, Nano Banana
Pro and Leonardo AI demonstrating how advanced AI tools can deliver premium advertising-quality
creative assets.
AI POWERED CREATIVE WORKFLOW
AI POWERED CREATIVE WORKFLOW
AI POWERED CREATIVE WORKFLOW
ORIGINAL PEGASUS TRAIL 5 GORE-TEX SHOES
ORIGINAL PEGASUS TRAIL 5
GORE-TEX SHOES
ORIGINAL PEGASUS TRAIL 5 GORE-TEX SHOES
Developed highly detailed AI prompts to generate Nike Pegasus footwear across diverse
environments while preserving accurate branding, logo placement, product labels,
proportions, and overall design consistency with the original shoe.
Developed highly detailed AI prompts to generate Nike Pegasus footwear
across diverse environments while preserving accurate
branding, logo placement, product labels, proportions,
and overall design consistency with the original shoe.
Developed highly detailed AI prompts to generate Nike Pegasus footwear
across diverse environments while preserving accurate branding, logo
placement, product labels, proportions, and overall design
consistency with the original shoe.
AI PRODUCT VISUALIZATIONS
AI PRODUCT VISUALIZATIONS
AI PRODUCT VISUALIZATIONS
AI GENERATED UGC ADS
AI GENERATED
UGC ADS
AI GENERATED UGC ADS
AI GENERATED VIDEOS
AI GENERATED
VIDEOS
AI GENERATED VIDEOS
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
Blu Showers
Blu Showers
Blu Showers
PREVIOUS PROJECT
PREVIOUS PROJECT
PREVIOUS PROJECT
American Heart Association
American Heart Association
American Heart Association