CLIENT
CLIENT
CLIENT
AMERICAN HEART ASSOCIATION
AMERICAN HEART ASSOCIATION
AMERICAN HEART ASSOCIATION
CATEGORY
CATEGORY
CATEGORY
HEALTHCARE
HEALTHCARE
HEALTHCARE
SERVICES
SERVICES
SERVICES
VISUAL ART DIRECTION
DIGITAL MARKETING CREATIVES
SOCIAL MEDIA DESIGN
MOTION DESIGN
GEN-AI VISUALS DIRECTION
VISUAL ART DIRECTION
DIGITAL MARKETING CREATIVES
SOCIAL MEDIA DESIGN
MOTION DESIGN
GEN-AI VISUALS DIRECTION
VISUAL ART DIRECTION
DIGITAL MARKETING CREATIVES
SOCIAL MEDIA DESIGN
MOTION DESIGN
GEN-AI VISUALS DIRECTION
OVERVIEW
OVERVIEW
OVERVIEW
The American Heart Association is a leading nonprofit organization dedicated to improving cardiovascular health through education,
research, and public awareness. The campaign focused on creating impactful digital content that encouraged healthier lifestyles,
promoted heart disease prevention, and inspired audiences to take proactive steps toward better heart health.
The American Heart Association is a leading nonprofit organization dedicated to improving cardiovascular
health through education, research, and public
awareness. The campaign focused on creating
impactful digital content that encouraged healthier
lifestyles, promoted heart disease prevention, and
inspired audiences to take proactive steps toward
better heart health.
The American Heart Association is a leading nonprofit organization dedicated to improving cardiovascular
health through education, research, and public awareness. The campaign focused on creating impactful
digital content that encouraged healthier lifestyles, promoted heart disease prevention, and inspired
audiences to take proactive steps toward better heart health.
CHALLENGE
CHALLENGE
CHALLENGE
Develop visually engaging healthcare campaigns that communicated complex health information in a clear, accessible, and emotionally
compelling way. The challenge was to balance educational messaging with modern, attention-grabbing creative design while
maintaining the trusted and authoritative identity of the American Heart Association across digital platforms.
Develop visually engaging healthcare campaigns
that communicated complex health information in
a clear, accessible, and emotionally compelling way.
The challenge was to balance educational
messaging with modern, attention-grabbing creative design while maintaining the trusted and authoritative
identity of the American Heart Association across
digital platforms.
Develop visually engaging healthcare campaigns that communicated complex health information in a
clear, accessible, and emotionally compelling way. The challenge was to balance educational messaging
with modern, attention-grabbing creative design while maintaining the trusted and authoritative
identity of the American Heart Association across digital platforms.
GOAL
GOAL
GOAL
Design a cohesive collection of digital marketing assets, Meta advertising creatives, social media campaigns, awareness visuals, and
motion content that increased public engagement, educated diverse audiences about heart health, and encouraged preventive
action through compelling visual storytelling.
Design a cohesive collection of digital marketing
assets, Meta advertising creatives, social media
campaigns, awareness visuals, and motion
content that increased public engagement,
educated diverse audiences about heart health,
and encouraged preventive action through
compelling visual storytelling.
Design a cohesive collection of digital marketing assets, Meta advertising creatives, social media
campaigns, awareness visuals, and motion content that increased public engagement, educated
diverse audiences about heart health, and encouraged preventive action through compelling
visual storytelling.
RESULTS
RESULTS
RESULTS
Produced a wide range of performance-focused digital creatives that strengthened the American Heart Association's online awareness
initiatives. By combining clean visual design, impactful messaging, motion graphics, and AI-assisted creative workflows, the campaign
delivered consistent, engaging assets optimized for social media engagement, public education, and awareness-driven marketing.
Produced a wide range of performance-focused
digital creatives that strengthened the American
Heart Association's online awareness initiatives.
By combining clean visual design, impactful
messaging, motion graphics, and AI-assisted
creative workflows, the campaign delivered
consistent, engaging assets optimized for social
media engagement, public education, and
awareness-driven marketing.
Produced a wide range of performance-focused digital creatives that strengthened the American
Heart Association's online awareness initiatives. By combining clean visual design, impactful
messaging, motion graphics, and AI-assisted creative workflows, the campaign delivered
consistent, engaging assets optimized for social media engagement, public education, and
awareness-driven marketing.
COLOR PALETTE
COLOR PALETTE
COLOR PALETTE
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
LUB DUB
LUB DUB
BOLD
BOLD
MEDIUM
MEDIUM
REGULAR
REGULAR
Aa
Aa
SOCIAL MEDIA VISUALS
SOCIAL MEDIA
VISUALS
SOCIAL MEDIA VISUALS
Produced social media content, motion graphics, and banners
that strengthened campaign visibility and brand consistency.
Produced social media content, motion graphics,
and banners that strengthened campaign
visibility and brand consistency.
Created impactful healthcare campaign visuals that increased
awareness and audience engagement across digital platforms.
Created impactful healthcare campaign
visuals that increased awareness and
audience engagement across digital platforms.
Designed clear, accessible creatives that simplified heart
health messaging and encouraged preventive action.
Designed clear, accessible creatives
that simplified heart health messaging
and encouraged preventive action.
IMPACT AND RESULTS
IMPACT AND RESULTS
30+ Social Media Creatives designed.
12+ Motion Graphics & Animated assets produced.
10+ Promotional Videos & Reels delivered.
8+ Healthcare awareness campaigns supported.
100% Brand consistency maintained across all digital platforms.
30+ Social Media Creatives designed.
12+ Motion Graphics & Animated assets produced.
10+ Promotional Videos & Reels delivered.
8+ Healthcare awareness campaigns supported.
100% Brand consistency maintained across all
digital platforms.
CAMPAIGN IMPACT
CAMPAIGN IMPACT
Produced social media content, motion
graphics, and banners that strengthened
campaign visibility and brand consistency.
Created impactful healthcare
campaign visuals that increased
awareness and audience engagement
across digital platforms.
Designed clear, accessible creatives
that simplified heart health messaging
and encouraged preventive action.
IMPACT AND RESULTS
30+ Social Media Creatives
designed.
12+ Motion Graphics &
Animated assets produced.
10+ Promotional Videos &
Reels delivered.
8+ Healthcare awareness
campaigns supported.
100% Brand consistency
maintained across all
digital platforms.
CAMPAIGN IMPACT
SOCIAL MEDIA STORIES
SOCIAL MEDIA
STORIES
SOCIAL MEDIA STORIES
CAROUSEL
CAROUSEL
CAROUSEL
Produced a collection of high-quality LinkedIn carousel campaigns that combined strategic design,
compelling visuals, and health-focused messaging to strengthen audience engagement
and amplify the American Heart Association's digital presence.
Produced a collection of high-quality LinkedIn carousel
campaigns that combined strategic design,
compelling visuals, and health-focused messaging to
strengthen audience engagement and amplify the
American Heart Association's digital presence.
Produced a collection of high-quality LinkedIn carousel campaigns that combined strategic
design,compelling visuals, and health-focused messaging to strengthen audience
engagement and amplify the American Heart Association's digital presence.
LINKEDIN BANNERS
BANNERS
LINKEDIN BANNERS
HISTORY OF AMERICAN HEART ASSOCIATION
HISTORY OF
AMERICAN
HEART ASSOCIATION
HISTORY OF AMERICAN
HEART ASSOCIATION
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