Marlon Anthony Dsouza — Multidisciplinary Visual Designer

CLIENT

AMERICAN HEART ASSOCIATION

CATEGORY

HEALTHCARE

MY ROLE

ART DIRECTION
DIGITAL MARKETING CREATIVES

SOCIAL MEDIA DESIGN

MOTION DESIGN

VISUALS DIRECTION

ART DIRECTION
DIGITAL MARKETING CREATIVES

SOCIAL MEDIA DESIGN

MOTION DESIGN

VISUALS DIRECTION

CONTEXT

The American Heart Association uses education and public awareness

to encourage healthier lifestyles and prevent cardiovascular disease.

The project focused on translating important heart-health messages

into engaging digital content that could connect with diverse audiences

across social and digital platforms.

The American Heart Association uses education and public awareness to encourage healthier lifestyles

and prevent cardiovascular disease. The project focused on translating important heart-health messages

into engaging digital content that could connect with diverse audiences across social and digital platforms.

The American Heart Association uses education and public awareness to

encourage healthier lifestyles and prevent cardiovascular disease. The project focused on translating important heart-health messages

into engaging digital content that could connect with diverse audiences

across social and digital platforms.

CHALLENGE

How can complex heart-health information become clear, engaging, and

relevant without losing the trust and authority of a leading healthcare

organisation?

The creative challenge was to make educational content feel approachable

and attention-grabbing while remaining informative, credible, and aligned

with the American Heart Association’s established visual identity.

How can complex heart-health information become clear, engaging, and relevant without losing the trust

and authority of a leading healthcare organisation?

The creative challenge was to make educational content feel approachable and attention-grabbing while

remaining informative, credible, and aligned with the American Heart Association’s established visual identity.

How can complex heart-health information become clear, engaging, and

relevant without losing the trust and authority of a leading healthcare

organisation?

The creative challenge was to make educational content feel approachable

and attention-grabbing while remaining informative, credible, and aligned

with the American Heart Association’s established visual identity.

CREATIVE APPROACH

The approach combined clear information hierarchy with bold visual

storytelling to turn health education into accessible digital content.

Social creatives, campaign graphics, motion, and AI-assisted visuals

were developed as a flexible system, allowing different topics and

messages to remain engaging while working cohesively across platforms.

The approach combined clear information hierarchy with bold visual storytelling to turn health education into

accessible digital content. Social creatives, campaign graphics, motion, and AI-assisted visuals were

developed as a flexible system, allowing different topics and messages to remain engaging while working

cohesively across platforms.

The approach combined clear information hierarchy with bold visual

storytelling to turn health education into accessible digital content.

Social creatives, campaign graphics, motion, and AI-assisted visuals were

developed as a flexible system, allowing different topics and messages

to remain engaging while working cohesively across platforms.

ART DIRECTION

The art direction balanced clinical credibility with human, emotionally engaging imagery. Clean layouts, strong typography, expressive photography, bold colour, and purposeful graphic elements created a contemporary visual language that made complex health topics easier to understand and more compelling to engage with. Motion and AI-assisted imagery further expanded the visual possibilities across campaign formats.