CLIENT
CLIENT
CLIENT
SMOKING BEARDS
SMOKING BEARDS
CATEGORY
CATEGORY
CATEGORY
BBQ GOURMET SPICE BLENDS
BBQ GOURMET SPICE BLENDS
SERVICES
SERVICES
SERVICES
BRAND IDENTITY
VISUAL ART DIRECTION
DIGITAL CONTENT DESIGN
MOTION DESIGN & VIDEOS
GEN-AI VISUAL DIRECTION
BRAND IDENTITY
VISUAL ART DIRECTION
DIGITAL CONTENT DESIGN
MOTION DESIGN & VIDEOS
GEN-AI VISUAL DIRECTION
OVERVIEW
OVERVIEW
OVERVIEW
Smoking Beards is a premium BBQ spice brand specializing in handcrafted rubs and seasonings inspired by authentic barbecue traditions. This project focused n creating a cohesive brand experience through a refreshed visual identity, engaging social media creatives, and high-impact digital marketing assets.
Smoking Beards is a premium BBQ spice brand specializing in handcrafted rubs and seasonings
inspired by authentic barbecue traditions. This project focused n creating a cohesive brand
experience through a refreshed visual identity, engaging social media creatives, and
high-impact digital marketing assets.
Smoking Beards is a premium BBQ spice brand
specializing in handcrafted rubs and seasonings
inspired by authentic barbecue traditions. This
project focused n creating a cohesive brand
experience through a refreshed visual identity,
engaging social media creatives, and
high-impact digital marketing assets.
CHALLENGE
CHALLENGE
CHALLENGE
Reposition Smoking Beards from a niche brand trusted by professional pitmasters into a premium yet approachable choice for everyday home cooks, making authentic barbecue flavours feel accessible beyond special occasions.
Reposition Smoking Beards from a niche brand trusted by professional pitmasters into a
premium yet approachable choice for everyday home cooks, making authentic barbecue
flavours feel accessible beyond special occasions.
Reposition Smoking Beards from a niche brand trusted
by professional pitmasters into a premium yet
approachable choice for everyday home cooks, making
authentic barbecue flavours feel accessible beyond
special occasions.
GOAL
GOAL
GOAL
Revamped Smoking Beards’ visual identity and social media presence to create a bold, premium brand experience that resonates with modern home cooks while increasing engagement and brand recognition.
Revamped Smoking Beards’ visual identity and social media presence to create a bold, premium
brand experience that resonates with modern home cooks while increasing engagement and
brand recognition.
Revamped Smoking Beards’ visual identity and social
media presence to create a bold, premium brand
experience that resonates with modern home cooks
while increasing engagement and
brand recognition.
RESULTS
RESULTS
RESULTS
Delivered a cohesive visual system and AI driven social-first creative direction that elevated the brand’s premium perception, strengthened its digital presence, and created a more engaging experience across social media and marketing touchpoints.
Delivered a cohesive visual system and AI driven social-first creative direction that elevated the
brand’s premium perception, strengthened its digital presence, and created a more engaging
experience across social media and marketing touchpoints.
Delivered a cohesive visual system and AI driven
social-first creative direction that elevated the
brand’s premium perception, strengthened its
digital presence, and created a more engaging
experience across social media and marketing
touchpoints.
MY STRATEGY: THREE PILLARS DIRECTION
MY STRATEGY: THREE PILLARS DIRECTION
MY STRATEGY: THREE PILLARS DIRECTION
01
01
Democratizing
Great Barbecue
Democratizing
Great Barbecue
72% of home cooks want restaurant-quality meals at home, yet barbecue culture is often perceived as exclusive to pitmasters and professionals. Smoking Beards bridges this gap by making premium spice blends accessible.
72% of home cooks want restaurant-quality meals at home, yet barbecue culture is often perceived as exclusive to pitmasters and professionals. Smoking Beards bridges this gap by making premium spice blends accessible.
02
02
Bringing the
Smoke Home
Bringing the
Smoke Home
Barbecue is traditionally associated with outdoor grills, smokers, and large gatherings. Smoking Beards repositioned barbecue as an everyday culinary experience for kitchens, balconies, and backyards.
Barbecue is traditionally associated with outdoor grills, smokers, and large gatherings. Smoking Beards repositioned barbecue as an everyday culinary experience for kitchens, balconies, and backyards.
03
03
Crafted Like
a Pitmaster
Crafted Like
a Pitmaster
Many supermarket spice blends rely on generic flavour profiles and mass production. Smoking Beards emphasized hand-crafted recipes and small-batch cues to help home cooks achieve bold results every time.
Many supermarket spice blends rely on generic flavour profiles and mass production. Smoking Beards emphasized hand-crafted recipes and small-batch cues to help home cooks achieve bold results every time.
PREMIUM RUB BLEND WITH
MEDIUM HEAT
PREMIUM RUB BLEND WITH
MEDIUM HEAT
INFUSED WITH GARLIC, SMOKED
PAPRIKA AND PEPPERS
INFUSED WITH GARLIC, SMOKED
PAPRIKA AND PEPPERS
Meet
Smoking
Beards
Revolutionary
spice blends
catered
specifically for BBQ
OWN YOUR
FLAME
PRIMARY FONT
Rye Regular
SECONDARY FONT
Arimo Medium
Arimo Regular
FIND
YOUR
FLAVOUR
The Email newsletter design promotes new products, recipes, and seasonal BBQ inspiration through a clean, engaging layout. It strengthens customer engagement while maintaining a bold and consistent Smoking Beards brand identity.
The Email newsletter design promotes new products, recipes, and seasonal BBQ inspiration through a clean, engaging layout. It strengthens customer engagement while maintaining a bold and consistent Smoking Beards brand identity.
The visual identity combines premium lifestyle photography with AI-generated visuals of the Smoking Beards spice bottles to establish a
cohesive and aspirational brand identity. Carefully curated imagery showcases natural outdoor settings, rustic textures, and
authentic BBQ moments that reflect the brand's bold, handcrafted personality. The AI-generated bottle visuals ensure consistent
product presentation while seamlessly blending with the photographic elements to create a unified visual direction.
The visual identity combines premium lifestyle photography with AI-generated visuals of the Smoking Beards spice
bottles to establish a cohesive and aspirational brand identity. Carefully curated imagery showcases natural
outdoor settings, rustic textures, and authentic BBQ moments that reflect the brand's bold, handcrafted
personality. The AI-generated bottle visuals ensure consistent product presentation while seamlessly
blending with the photographic elements to create a unified visual direction.
The visual identity combines premium lifestyle photography with
AI-generated visuals of the Smoking Beards spice bottles to establish
a cohesive and aspirational brand identity. Carefully curated imagery
showcases natural outdoor settings, rustic textures, and authentic BBQ
moments that reflect the brand's bold, handcrafted personality.
The AI-generated bottle visuals ensure consistent product
presentation while seamlessly blending with the
photographic elements to create a unified visual direction.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
DHL Express
DHL Express
DHL Express
PREVIOUS PROJECT
PREVIOUS PROJECT
PREVIOUS PROJECT
A2RL - Abu Dhabi Autonomous Racing League
A2RL - Abu Dhabi Autonomous Racing League
A2RL - Abu Dhabi Autonomous
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