Marlon Anthony Dsouza — Multidisciplinary Visual Designer

CLIENT

MEYDAN HOTELS

CATEGORY

LUXURY HOTELS AND RESORTS

MY role

ART DIRECTION
DIGITAL MARKETING CREATIVES
PRINT COLLATERALS

SOCIAL MEDIA & BRAND COMMUNICATIONS

VISUAL IDENTITY

ART DIRECTION
DIGITAL MARKETING CREATIVES
PRINT COLLATERALS

SOCIAL MEDIA & BRAND COMMUNICATIONS

VISUAL IDENTITY

CONTEXT

The Meydan Hotel is a contemporary luxury destination in Dubai, bringing together refined hospitality, dining, leisure, golf, and its distinctive connection to Meydan Racecourse. The project focused on developing a sophisticated and adaptable visual direction that could capture the breadth of the Meydan experience while maintaining a consistent premium brand presence across digital, social, promotional, editorial, and physical touchpoints.

The Meydan Hotel is a contemporary luxury destination in Dubai,

bringing together refined hospitality, dining, leisure, golf, and its distinctive connection to Meydan Racecourse. The project focused on developing a sophisticated and adaptable visual direction that could capture the breadth of the Meydan experience while maintaining a consistent premium brand presence across digital, social, promotional, editorial, and physical touchpoints.

The Meydan Hotel is a contemporary luxury destination in Dubai, bringing together refined hospitality,

dining, leisure, golf, and its distinctive connection to Meydan Racecourse. The project focused on

developing a sophisticated and adaptable visual direction that could capture the breadth of the

Meydan experience while maintaining a consistent premium brand presence across digital, social,

promotional, editorial, and physical touchpoints.

CHALLENGE

How can a luxury hospitality brand communicate a diverse range of experiences while maintaining a refined, cohesive visual identity?

The challenge was to communicate Meydan’s premium positioning while creating enough flexibility to represent its diverse hospitality experiences. The visual language needed to balance elegance and warmth with clear, engaging communication across multiple formats and campaigns.

How can a luxury hospitality brand communicate a diverse range of

experiences while maintaining a refined, cohesive visual identity?

The challenge was to communicate Meydan’s premium positioning

while creating enough flexibility to represent its diverse hospitality

experiences. The visual language needed to balance elegance

and warmth with clear, engaging communication across multiple

formats and campaigns.

How can a luxury hospitality brand communicate a diverse range of experiences while maintaining a

refined, cohesive visual identity?

The challenge was to communicate Meydan’s premium positioning while creating enough flexibility to

represent its diverse hospitality experiences. The visual language needed to balance elegance and

warmth with clear, engaging communication across multiple formats and campaigns.

CREATIVE APPROACH

The creative approach centred on refined simplicity — allowing premium

imagery, elegant typography, and considered layouts to communicate the

experience with minimal visual distraction. The system was designed to

move seamlessly between sophisticated brand storytelling and more

promotional, experience-led content.

The creative approach centred on refined simplicity — allowing premium

imagery, elegant typography, and considered layouts to communicate

the experience with minimal visual distraction. The system was designed

to move seamlessly between sophisticated brand storytelling and more

promotional, experience-led content.

The creative approach centred on refined simplicity — allowing premium imagery, elegant typography,

and considered layouts to communicate the experience with minimal visual distraction. The system

was designed to move seamlessly between sophisticated brand storytelling and more

promotional, experience-led content.

ART DIRECTION

The art direction establishes a refined hospitality aesthetic through considered

compositions, generous negative space, elegant typography, and carefully

curated imagery. Warm tonalities, cinematic photography, and subtle graphic

details introduce depth and atmosphere, creating a visual language that feels sophisticated, contemporary, and distinctly connected to the Meydan experience.

The art direction establishes a refined hospitality aesthetic through

considered compositions, generous negative space, elegant typography,

and carefully curated imagery. Warm tonalities, cinematic photography,

and subtle graphic details introduce depth and atmosphere, creating

a visual language that feels sophisticated, contemporary, and distinctly

connected to the Meydan experience.

The art direction establishes a refined hospitality aesthetic through considered compositions, generous

negative space, elegant typography, and carefully curated imagery. Warm tonalities, cinematic photography,

and subtle graphic details introduce depth and atmosphere, creating a visual language that feels

sophisticated, contemporary, and distinctly connected to the Meydan experience.